Kulturkompasset | critics of culture events



Premiere ClasseParis Sur ModeDon't Believe The Hype The Box
28th February – 3rd March 2014
Premiere Classe, Paris Sur Mode, Don't Believe The Hype, The Box
PARIS/FRANCE: A successful season for the Tuileries family. On top of welcoming increasing numbers of international visitors, the session saw an overall rise of 5% in attendance figures. Almost 17,000 fashion professionals visited the shows PREMIERE CLASSE, PARIS SUR MODE, DON’T BELIEVE THE HYPE and THE BOX.Divided between several different spaces, but united by the common theme of ‘Family’, the shows were once again the unmissable gathering of Paris Fashion Week. Sylvie Pourrat, manager of the PREMIERE CLASSE show, observes how, “the show is always very international, the figures say it all.”.Indeed, the rise of Asia (+4%), specifically the South-East of the continent (Taiwan, Singapore) was felt at the show, with the presence of concept stores such as Artifacts and Passhion
. These buyers were looking for contemporary brands and were very responsive to the specialist knowledge on display at the show.Also of note is the return of the great English department stores (Harvey NicholsLibertySelfridges), who were keen to discover the many innovative and high-end brands.
“In addition, the increased number of German buyers who visited the show this season (+13%) placed orders with PARIS SUR MODEexhibitors,” noted Sophie Guyot, manager of the show

The event continues to be popular with those of Japanese origin (20% of international visitors), as demonstrated by the presence of the big groups such as United ArrowsBeamsTomorrow Land andBaycrews, but also of the independent concept stores Ron Hermanand Restir. Like Japan, South Korea is increasingly present at the shows (+12%), in the form of Sinshegae10 Corso ComoBoon the shopLG Fashion Group (with their new concept store Raum) and not forgetting MUE of the Handsome group, to name a few.

In honouring their invitations to the Tuileries, the American market leaders contributed to the 51% rise in the attendance of the United States

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. Present at the show were Barneys (NY), Fred Segal (LA),American RagSaks fifth Avenue, as well as independent brands such as Mohawk General Store (LA), By Georges (Texas), Scoop(NY) and Intermix.

The organisers of the DON’T BELIEVE THE HYPE event noted much positive development of the urban and lifestyle gathering, which was embraced by the selection of exhibiting brands, as well as by visitors. Each got into the spirit of the area, which has over the seasons become both a meeting place as well as a true platform for commercial trade.The French boutiques Allan JosephGago and Colette were present at the event, in addition to many japanese visitors.

PREMIERE CLASSE, PARIS SUR MODE, DON’T BELIEVE THE HYPE and THE BOX remain the starting point for many conceptual collaborations, which are both innovative and long-lasting in character. March 2014 was the occasion for the most edgy of collections to make themselves known. Visiting buyers were seeking freshness, new products, ideas and innovations, as well as creative and exclusive collections


Premiere Classe

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