WHO’S NEXT catwalk show
WHO’S NEXT CATWALK SHOW – Porte des Versailles, Paris
June 30th- July 3rd. 2012
Hall 7.3, Mr Brown
Everyday 11.30am – 4 pm (Tuesday only 11.30am)
PARIS: The WHO’S NEXT catwalk show is a must-see during the trade show. As addictive as ever, you’ll feel like watching it every day and maybe even twice a day!
Inspired and inspiring, this catwalk show – a lot more than a simple fashion show – is a real creative boost, a shot of adrenaline. Staged just like a music hall, it’s a dance show built around one specific theme each season that includes a wide range of creative talents.
VIRGINIE TOC – CHOREOGRAPHER.
Virginie already has an impressive experience: collaborations with TV programs, actor coaching with Jean Dujardin and Gérard Jugnot or fashion show choreography for famous fashion designers and brands, from Adidas to Fatima Lopez. The June 2012 catwalk show is her 11th collaboration with WHO’S NEXT.
This coming June edition, the main theme is Middle Age. Always with a dash of humor, the show plays on the medieval/contemporary paradox.
Forty brands from the various trade show areas – clothes and accessories-, will present the SS 2013 key looks in a very festive jousting mood!
SOME OF THE PARTICIPANTS:
|MR. BROWN’S SPECIAL FAVORITES…With only three days to go until the trade show, Luc Biermé, in charge of the men’s and urban fashion section for WHO’S NEXT Prêt-à-Porter Paris is introducing his special favorite brands.
Whether exhibiting for the first time or back after a long absence, these brands have all chosen the Porte de Versailles event to present their SS 2013 collection, proving the date change from September to June is for the best.
Come and discover them in the MR. BROWN area located in hall 7.3!
Hall 7.3 – Stand E10
On July 19th 2007, Salma Khan, a Bollywood superstar launched the BEING HUMAN foundation to promote the schooling and education of orphans and underprivileged kids in India. In 2010, he met with Manish Man, a leading actor of the Indian textile industry and launched a line of clothes for men featuring graphic and visual details.
Hall 7.3 – Stand K71
Founded in 1989, BOXFRESH started selling t-shirts on the Camden and Greenwich markets in London.
Influenced by the dance and hip-hop trends of the 90s, BOXFRESH is now, 20 years later, one the mainstays of the British streetwear movement thanks to the quality, functionality and originality of its creations.
Hall 7.3 – Stand E20
DOCKERS’ latest collection draws its inspiration from several emblematic characters from San Francisco: the carpenter -a mix between the wood work culture and building industry-; the sailing boat maker – the combination of art, tradition, precision and innovation -; and last but not least, the small farmer’s market producer -creating a link tying inhabitants to their local food.
Hall 7.3 – Stand E62
Launched in 2005, SUN68 is an Italian menswear brand. Originally designed around the world of polo, it now features a larger offer: jersey, denim, chino pants and shirts. Timeless, it pays special attention to style, quality and details, refusing to be a simple trend follower.
|FRANKLIN & MARSHALL
Allée exterieure face Hall 7
Following a trip in to U.S. at the end of the 90s, Giuseppe Albarelli and Andrea Pensiero took up a challenge: to bring back and develop the style of North American universities in Italy.
Thanks to the quality of the Italian textiles and fashion vision of these two enthusiasts, FRANKLIN & MARSHALL has become THE reference “college” brand in Europe.
|GHOST OF TROUBLE
Hall 7.3 – Stand F15
Born at the beginning of 2011, GHOST OF TROUBLE combines geometric shapes and innovative material to meet the expectations of international customers looking for innovative and distinctive products.
At WHO’S NEXT, the brand will present a collection in limited edition featuring 21 t-shirts all made from Peruvian organic cotton.
Hall 7.3 – Stand F12
Brittany brand LE COUREGANT adjusts French traditional know-how to the needs of the modern man. The brand’s outdoor wear and accessories for men are aimed at both outdoor expeditions and urban life.
Materials and fabrics are carefully chosen so as to resist Mother Nature’s vagaries while providing great comfort.
Hall 7.3 – Stand C49
It all started in San Diego… Three French surfers – all champions in their category and swell sports fans – have imagined a line of chic and casual clothes, nice to wear when coming out of the water. For its latest collection, MADONE was inspired by a trip to Tahiti and mixes warm shades of colors with muffled tones.
Hall 7.3 – Stand E10
MASCARET is the French Art of living adapted to shoes that are both supple and comfortable. Feet are a priority and considered with the utmost respect, while always favoring creativity.
Hall 7.3 – Stand J49
With French-Brazilian origins, shoe brand PRAIAZ is inspired by these two cultures and successfully blends the discreet Parisian elegance with the Cariocas’ “cool attitude”. The shoes, primarily made of EVA, are light and comfortable while protected from microbes and smell.
|SIX & SEPT
Hall 7.3 – Stand E60
SIX & SEPT is the story of two young Parisians, William & Louis, who wanted to live up to their ambitions. In 2010, they launched a colorful and original brand. Their world mixes artistic references and masculine codes in a fun way.
Hall 7.3 – Stand J45
Created in 1985, brand TOMMY HILFIGER is now a reference on the lifestyle sportswear scene all over the world with an amazing reputation in terms of style and quality. The “Classic American Cool” approach is a tribute to the American casualwear with a dash of originality. The brand is introducing its line of footwear at WSN PAP.
Hall 7.3 – Stand E10BIS
Blake Mycoskie, founder of TOMS EYEWEAR started out as a shoe retailer. Concerned by the poverty affecting various populations and the eyesight problems, he decided to act and design a line of glasses and the “One for One” concept: a pair of TOMS EYEWEAR glasses purchased= eye care for one underprivileged person.
Hall 7.3 – Stand H40
As soon as 2007, the year it was created in Italy, VOLTA FOOTWEAR had an international echo. Inspired by classic men’s shoes, the brand develops comfortable hybrid products, halfway between sneakers and casual footwear.